Offer math in action: Why my book starts at $2.99

In my new book, Optimarketing: Marketing Optimization to Electrify Your Business, I talk about the importance of nailing the math of marketing offers.

When an offer is optimized, it's a so-called win/win for the consumer and marketer. Let's see if you think I made that happen.

Consumers, of course, want to pay the lowest possible price. A book will have way more buyers at $4.99 than at $19.99. And if it's free, demand may be far higher than at even $.99. Price elasticity is indeed alive and well.

Something you should know about me that relates to offer math: I'm founder of the Contenteurs content marketing agency. In my case one client could produce far more revenue than even 1,000 book buyers.

So I wanted to get Optimarketing into as many of the right hands as possible. One way to do that was to make the price very attractive. By offering a Kindle version, I could go as low as I'd like. So I set the initial Kindle price at just $2.99.

The paperback version was another matter. The book has more than 180 pages, so manufacturing cost isn’t trivial. But I wanted to make that version real accessible as well, so I priced it at $9.99.

I didn't write Optimarketing to earn as much revenue per book as possible; I wrote it to make it widely available to marketers. And attract some great clients.