Offer math in action: Why my book starts at $2.99
In my new book, Optimarketing: Marketing Optimization to Electrify Your Business, I talk about the importance of nailing the math of...
How I finally finished a marketing book that took 20+ years to write.
Several months ago, I pulled a fat file called “Book” (pictured) out of storage. I began tossing ideas, articles, and other stuff into it...