Robert Rosenthal is president of Contenteurs, a content marketing agency near Boston that has developed record-breaking campaigns for dozens of companies and won more than 50 awards. He's conducted thousands of marketing experiments; introduced marketers to conceptual direct marketing, creative email advertising, and social media monetization; and conceived the Optimarketing methodology.

 

Clients have included Analog Devices, Bright Horizons, Citigroup, Constant Contact, Eloqua, Fast Company, Fidelity Investments, Forrester, Gartner, Harvard, IBM, IDG, Inc. Magazine, Infogroup, Iron Mountain, Martha Stewart Living Omnimedia, McGraw-Hill, MIT, Monster, New England Journal of Medicine, Progress, RSA, Thomson, Webby Awards, Ziff Davis, and many emerging companies.

 

Robert marketed one startup that became America’s fastest-growing software firm and launched another in the U.S. that was ultimately sold for more than $600 million. Total change in value of businesses he's been closely associated with runs in the billions. His agency's campaigns have been covered in Advertising Age, AdWeek, Direct Marketing News, Target Marketing, The New York Times, and other publications.

 

Robert's best known for transforming marketing outcomes – and return on marketing investment. He previously held management positions with BBDO Direct, Petersen Publishing, Publishers Choice, and American Management Association.

 

He holds a Bachelor of Science degree in marketing from California State University, Northridge.