Captivating, entertaining, inspirational speaker.

 

A popular speaker, Robert Rosenthal has addressed the American Marketing Association, Direct Marketing Association, ClickZ, NEDMA, corporate marketing groups, college advertising classes, and other audiences. He’s provided marketing commentary for WCBV ABC and WGBH TV. Robert’s also been featured in MarketingSherpa’s “Great Minds” series.

 

Robert brings a passion for marketing, nurturing style, and “Jersey genuineness” to every presentation. From thousands of marketing tests, dozens of record-breaking campaigns, and work with nearly 150 clients, participants learn what it really, truly takes to develop marketing that makes a serious difference.

 

Potential topics in Robert’s Optimarketing sessions include:

• The single biggest contributor to record-breaking marketing outcomes

• A quick how-to on organically growing ground-breaking marketing ideas

• How to beat successful marketing approaches in split-run testing

• What it took to achieve tenfold improvement for a Fortune 1,000 marketer

• Characteristics of marketers who break records

• Most common reasons marketing experiments fail

• Mistakes often made by earlier marketers you don’t want to repeat

• The great Marketing 101 lesson experienced marketers often overlook

• The simple math of successful marketing innovation

• How to sell marketing innovation to skeptical executives

• A surprisingly simple way to raise your conversion rates

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